Interest Areas
You choose your career, we’ll get you ready for it
Numerous broad interest areas within strategic communication help to prepare students for a variety of careers after graduation.
Learn more about the interest areas, along with recommended elective coursework and potential careers in those areas. Also meet some of our graduates who have gone on to careers in each of these areas.
Career Options
The possibilities are endless
Account Management
Oversee campaign development, inspire others and maintain the client relationship
Research
Understand the needs, concerns and perceptions of your audience
Digital Strategy
Join one of the newest and fastest growing areas of strategic communication
Art Direction
Take your visual ideas from concept to completion
Media
Learn the art and science of deciding where, when and how often a brand’s ads will be placed
Sports & Entertainment Promotion
Tailor your skills to the unique needs of the sports and entertainment industry
Copywriting
Draw on diverse sources to think creatively and write brand stories
Video Storytelling
Take advantage of the latest technology to develop video content for brands
Public Relations
Communicate brand messages in authentic and believable ways