Strategic Communication CourseworkRecommended electives by interest area
In addition to the required journalism, strategic communication and marketing courses, 13 credits of strategic communication elective courses are required for graduation. The electives chosen will depend on what career a student plans to pursue post-graduation.
Students who want to focus their studies on one of the strategic communication interest areas will find it helpful to follow the elective suggestions for that area. Highly suggested electives are courses that will prepare students for industry work in that interest area. Other elective suggestions are provided to help students as they choose how to best fill in their elective requirements. Those choices will be individualized based on a student’s interests. For instance, a student who plans a career in account management with a focus on public relations would most likely choose the highly suggested Management of Strategic Communication as well as Public Relations, then go on to take the suggested elective of Public Relations Writing.
For students who are undecided about their career path, an à la carte approach to electives often works best. Students can choose electives from different areas to gain a well-rounded understanding of the different work done in the advertising and communication industry.
Students who wish to study abroad for a semester through Global Programs will earn up to 9 of their 12 elective credits, depending on the type of program. Most study abroad experiences provide exposure to the same elective material received on campus, but in an industry environment.
Regardless of how students fulfill their elective requirements, all students leave the strategic communication emphasis area with a strong foundational knowledge that allows them to transition seamlessly in to the industry world.
Electives by Interest Area
Oversee campaign development, inspire others and maintain the client relationship