Recommended Elective Coursework

 

Sports and Entertainment Promotion

 

All students who are interested in a career in sports and entertainment promotion should take JOURN 4212/JOURN 7212 to gain a foundational understanding of the industry. Other electives can be chosen based on specific interests a student has within the sports and entertainment promotion industry. For instance, a student who wants to work in public relations for a sports team should consider taking JOURN 4256/JOURN 7256 followed by JOURN 4270/JOURN 7270. A student who wants to focus on promotional video storytelling for a sports organization would be well served to take one or more of the video production or video promotional courses offered. Using their particular interests as a guide will help students choose strategically from the listing of highly suggested and additional electives to consider.


Note: A course summary and a sample syllabus are available by clicking on the course name. If consent is required for a course, instructions for requesting consent are outlined within each individual course summary. Courses that have prerequisites beyond the three core Strategic Communication courses also are detailed within each course description.


 

Highly Suggested Electives

JOURN 4212/JOURN 7212 Sports and Entertainment Promotion (3 credits) (Consent required)

JOURN 4213/JOURN 7213 SC Sports Productions I (3 credits)

JOURN 4256/JOURN 7256 Public Relations (3 credits)

JOURN 4140/JOURN 7140 Interactive Techniques: Social Media Strategy (1 credit)

JOURN 4146/JOURN 7146 Strategic Communication Techniques: Introduction to Promotional Video (1 credit)

Additional Electives to Consider:

JOURN 4216/JOURN 7216 Media Sales (3 credits)

JOURN 4248/JOURN 7248 Media Strategy and Planning (3 credits)

JOURN 4250/JOURN 7250 Management of Strategic Communication (3 credits) (Consent required)

JOURN 4262/JOURN 7262 Digital Strategy I (3 credits)

JOURN 4270/JOURN 7270 Public Relations Writing (3 credits) (Consent required/Prerequisite: JOURN 4256/JOURN 7256)

JOURN 4130/JOURN 7130 Account Services: Data-Driven Media Activation Strategies (1 credit)

JOURN 4138/JOURN 7138 Public Relations Techniques: Strategic PR Presentation Techniques (1 credit)

JOURN 4138/JOURN 7138 Public Relations Techniques: Events and Promotion (1 credit) (Consent required/Prerequisite: JOURN 4256/JOURN 7256)

JOURN 4140/JOURN 7140 Interactive Techniques: Social Media Content (1 credit)

JOURN 4146 Strategic Communication Techniques: SC Sports Productions II (1 credit)

JOURN 4146/JOURN 7146 Strategic Communication Techniques: Advanced Promotional Video (1 credit)