Recommended Elective Coursework
All students who are interested in a career in video storytelling must learn how to create highly consumable video content for a brand’s audience. The highly suggested electives will help students develop this important skill. Other electives can be chosen based on specific interests of a student.
For instance, a student who wants to focus on the visual aspects of video storytelling should consider taking JOURN 4228/JOURN 7228, while a student who is interested in writing copy for video would find JOURN 4208/JOURN 7208 helpful. Using their particular interests as a guide will help students choose strategically from the listing of additional electives to consider.
Note: A course summary and a sample syllabus are available by clicking on the course name. If consent is required for a course, instructions for requesting consent are outlined within each individual course summary. Courses that have prerequisites beyond the three core Strategic Communication courses also are detailed within each course description.
Highly Suggested Electives
JOURN 4213/JOURN 7213 SC Sports Productions I (3 credits)
JOURN 4146/JOURN 7146 Strategic Communication Techniques: Introduction to Promotional Video (1 credit)
JOURN 4146/JOURN 7146 Strategic Communication Techniques: Advanced Promotional Video (1 credit)
JOURN 4146/JOURN 7146 Strategic Communication Techniques: SC Sports Productions II (1 credit)
Additional Electives to Consider:
JOURN 4208/JOURN 7208 Strategic Writing II (3 credits) (Consent required)
JOURN 4220/JOURN 7220 Creative Portfolio (3 credits) (Consent required/Prerequisites: JOURN 4208/JOURN 7208 and/or JOURN 4228/JOURN 7228)
JOURN 4228/JOURN 7228 Strategic Design and Visuals II (3 credits) (Consent required)
JOURN 4262/JOURN 7262 Digital Strategy I (3 credits)
JOURN 4138/JOURN 7138 Public Relations Techniques: Events and Promotion (1 credit) (Consent required/Prerequisite: JOURN 4256/JOURN 7256)
JOURN 4138/JOURN 7138 Public Relations Techniques: Strategic PR Presentation Techniques (1 credit) Note: This course is not offered every semester.
JOURN 4140/JOURN 7140 Interactive Techniques: Social Media Strategy (1 credit)