Career Options

Digital Strategy

Careers in digital can be found at advertising agencies, digital agencies and public relations firms, as well as with nearly all brands and media outlets. Some positions may be focused on a particular type of digital work like SEO, social media or web development, while other positions involve working on both traditional and digital aspects of advertising and public relations campaigns. The days of working solely on traditional elements of a campaign are pretty much over as strategic communication professionals are now expected to know how best to develop integrated strategies using all forms of advertising and public relations tactics.

While some companies include digital as part of a traditional advertiser’s day-to-day tasks, pure play digital advertisers, media outlets and public relations firms may hold titles such as:

  • Digital project coordinator/manager
  • Search engine marketer
  • PPC strategist/manager
  • SEO/Natural search strategist
  • Social media strategist
  • Digital account manager
  • E-commerce manager
  • Internet strategy specialist
  • Affiliate manager
  • Digital media planner/buyer
  • Digital PR strategist
  • Digital content coordinator/strategist
  • Content analyst
  • Email marketer
  • Web analyst
  • User experience strategist