Careers in research are found throughout the advertising, public relations and communication industries. Research firms offer positions that focus solely on doing research for a variety of clients in a wide range of industries. Opportunities to do research also exist within advertising agencies, public relations agencies, media firms and digital agencies. Some positions may be focused on a particular industry, while other positions involve working on a wide range of brands.
Positions in account planning, media planning and account management require a strong understanding of research methods. However, research informs all aspects of strategic communication, so a background in research is useful in everything from copywriting to digital marketing.