Career Options

Sports Promotion and Entertainment

Choices are virtually limitless when selecting a career option in the sports and entertainment industries. Some specific fields to consider include event management and marketing, sports media, sports sponsorship, athlete services, sports commissions, sports lawyers, manufacturers and distribution of sports products, management of sports facilities and management of teams, leagues or college athletics.

Some examples of beginning jobs in account management include:

  • Account executive
  • Advertising and promotions manager
  • Brand marketing specialist
  • College and lifestyle marketing representative
  • Communications assistant
  • Communications coordinator
  • Community relations manager
  • Coordinator, market development
  • Copywriter
  • Event coordinator
  • Event project manager
  • Global brand manager
  • Group events specialist
  • Guest services ambassador
  • Licensing manager
  • Manager of advertising and promotions
  • Marketing analyst (new media)
  • Marketing coordinator
  • Membership services coordinator
  • Merchandising manager/director
  • Music partnerships manager
  • Player development coordinator
  • PR and events coordinator
  • Promotions coordinator
  • Promotional marketing consultant
  • Public relations specialist
  • Publicist
  • Publicity assistant
  • Publicity research coordinator
  • Regional promotion manager
  • Senior marketing analyst
  • Senior sponsorship strategy/account activation manager
  • Social media manager
  • Senior manager of global media, strategy and operations
  • Website writer

Here is a peek in to the job responsibilities of three types of promoters:

Sporting event promoters help plan, execute and handle post-event tasks associated with an event, spending many months preparing for a one-day or several-hour event. Sporting events are business activities that require planning, funding and, often, registration and sponsorship income. Depending on the type of event, a sports promoter will handle activities such as projecting attendance and revenues, visiting and selecting venues, creating a budget, selling sponsorships, overseeing marketing, handling site logistics and dealing with all of the business activities related to running an event.
Music promoters might work for musicians or for venues that produce live music shows. Their responsibilities could include helping performers reach their target audiences, as well as selling concert tickets, music recordings and band merchandise. Music promoters use promotional materials such as posters, fliers and websites to provide information to potential fans of specific venues or musicians. Promoters also might employ social networks and new media advertising methods. Other duties could include creating press packages and demo tapes. Music promoters might be called upon to draft marketing plans for a performer, band or venue and to manage the advertising budget. Agents and business managers of artists, performers and athletes — which can include music promoters — usually need a minimum of a bachelor’s degree. A career as a music promoter may be ideal for those interested in working on the business side of the music industry.
Entertainment promotion planners help clients put together events such as parties, conventions or conferences on a budget, all with as few obstacles as possible. A lot of the job is spent sitting at a desk negotiating prices, setting schedules, following up with clients and tracking event costs. The planner must be highly organized and capable of multitasking.