Strategic Communication

At the Missouri School of Journalism
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Interest Areas

You choose your career, we’ll get you ready for it

The Missouri School of Journalism's iconic red brick building, where the department of strategic communication is located, in autumn.

Numerous broad interest areas within strategic communication help to prepare students for a variety of careers after graduation.

Learn more about the interest areas, along with recommended elective coursework and potential careers in those areas. Also meet some of our graduates who have gone on to careers in each of these areas.

Career Options

The possibilities are endless

Account Management

Oversee campaign development, inspire others and maintain the client relationship


Understand the needs, concerns and perceptions of your audience

Digital Strategy

Join one of the newest and fastest growing areas of strategic communication

Art Direction

Take your visual ideas from concept to completion


Learn the art and science of deciding where, when and how often a brand’s ads will be placed

Sports & Entertainment Promotion

Tailor your skills to the unique needs of the sports and entertainment industry


Draw on diverse sources to think creatively and write brand stories

Video Storytelling

Take advantage of the latest technology to develop video content for brands

Public Relations

Communicate brand messages in authentic and believable ways

Strategic Communication Courses

Global Programs

Prague, London, Brussels, Paris and more
You pick where in the world you want to go