Interest Areas

You choose your career, and we'll get you ready for it


Numerous broad interest areas within strategic communication help to prepare students for a variety of careers after graduation. Generally strategic communication students choose a single interest area and tailor their course selections to include the recommended courses within that area. For students who are less sure of the career direction they want to take post-graduation, taking a mix of strategic communication elective courses may be preferable. Either way, students are equipped with the foundational knowledge to be successful in a variety of careers.


Explore each interest area listed below to learn more, including recommended elective coursework and potential careers. Also meet some of our graduates who have gone on to careers in each of these areas.

Account Management

Oversee campaign development, inspire others and maintain the client relationship


Understand the needs, concerns and perceptions of your audience

Digital Strategy

Join one of the newest and fastest-growing areas of strategic communication

Art Direction

Take your visual ideas from concept to completion


Learn the art and science of deciding where, when and how often a brand’s ads will be placed

Sports & Entertainment Promotion

Tailor your skills to the unique needs of the sports and entertainment industry


Draw on diverse sources to think creatively and write brand stories

Video Storytelling

Take advantage of the latest technology to develop video content for brands

Public Relations

Communicate brand messages in authentic and believable ways