Who doesn’t love a good video? Today, video content produced by brands like Red Bull, GoPro, Nike, Apple and Purina help to explain why. Video is powerful, engaging, influential and emotional. It’s fun. Video hits us where we live.
Brands and their agencies have always been invested in video storytelling, usually for television or streaming video. Some brands now create in-house solutions and teams to more rapidly iterate content designed to raise awareness, to change attitudes and to sell products and services. We live in a “now” world, and the need for speed, clarity, accuracy and connection has never been greater.
Better news yet? Today’s smart devices like phones and tablets create a great opportunity as micro-studios you carry in your hand. Coupled with state-of-the-art, easy-to-use mobile applications, the power of content creation has never been easier or more accessible. Agencies large and small are incorporating micro-studios within their teams to create rapid-iteration, multiplatform content that is engaging, shareable and viral. Video production services, social media and web videos, and interactive multimedia and multiplatform presentations all provide opportunities for layered storytelling.
Students who want to focus on video storytelling as an interest area will learn how to create highly consumable video content for real clients. Through partnerships with agencies and sports organizations like the Mizzou Network and the SEC Network, teams of students are created to develop video content, almost on-demand.
Skill sets valued in video storytelling
- Strategic thinking
- Emotional connection
- Clever wit
- Fearless thinking
- A good eye
- Better ears
- Technical skills