Recommended Elective Coursework




Students who plan a career in copywriting should select strategic communication elective courses that help develop a professional portfolio or “book,” which is the passport into the creative side of the communication business. The two highly suggested electives of Strategic Writing II and Creative Portfolio will help copywriting students with this important task.

Other electives can be chosen based on the specific type of copywriting a student is interested in doing. For instance, a copywriting student who wants to focus on digital advertising might take Digital Strategy I, while someone interested in social media writing might take Social Media Strategy and Social Media Content.

Highly Suggested Electives

JOURN 4208/JOURN 7208 Strategic Writing II (3 credits) (Consent required) Suggested for second semester of program.

JOURN 4220/JOURN 7220 Creative Portfolio (3 credits) (Consent required/Prerequisites: JOURN 4208/JOURN 7208 and/or JOURN 4228/JOURN 7228)

Additional Electives to Consider:

JOURN 4140/JOURN 7140 Interactive Techniques: Social Media Strategy (1 credit)

JOURN 4140/JOURN 7140 Interactive Techniques: Social Media Content (1 credit)

JOURN 4146/JOURN 7146 Strategic Communication Techniques: Introduction to Promotional Video (1 credit)

JOURN 4228/JOURN 7228 Strategic Design and Visuals II (3 credits) (Consent required)

JOURN 4262/JOURN 7262 Digital Strategy I (3 credits)

JOURN 4138/JOURN 7138 Events and Promotion (1 credit) (Consent required/Prerequisite: JOURN 4256/JOURN 7256)

JOURN 4138/JOURN 7138 Public Relations Techniques: Strategic PR Presentation Techniques (1 credit) Note: This course is not offered every semester.