Recommended Elective Coursework


Digital Strategy


Students who want to gain a deep understanding of digital strategy can do so through the three highly suggested electives. Remaining electives can be chosen based on specific interests. For instance, a student who wants to focus on digital copywriting might take JOURN 4208/JOURN 7208. A student who plans to focus on media sales in the digital environment would be well served to take JOURN 4216/JOURN 7216. Using their particular interests as a guide will help students choose strategically from the listing of additional electives to consider.


Note: A course summary and a sample syllabus are available by clicking on the course name. If consent is required for a course, instructions for requesting consent are outlined within each individual course summary. Courses that have prerequisites beyond the three core Strategic Communication courses also are detailed within each course description.



Highly Suggested Electives

JOURN 4262/JOURN 7262 Digital Strategy I (3 credits) Suggested for second semester of program.

JOURN 4263/JOURN 7263 Digital Strategy II (3 credits) (Prerequisite: JOURN 4262/JOURN 7262) Suggested for third semester of program.

JOURN 4250/JOURN 7250 Management of Strategic Communication (3 credits) (Consent required)

Additional Electives to Consider:

JOURN 4208/JOURN 7208 Strategic Writing II (3 credits) (Consent required)

JOURN 4212/JOURN 7212 Sports and Entertainment Promotion (3 credits) (Consent required)

JOURN 4213/JOURN 7213 SC Sports Productions I (3 credits)

JOURN 4216/JOURN 7216 Media Sales (3 credits)

JOURN 4224 Effective Job Search Strategies (3 credits)

JOURN 4228/JOURN 7228 Strategic Design and Visuals II (3 credits) (Consent required)

JOURN 4236/JOURN 7236 Psychology in Advertising (3 credits) (Consent required)

JOURN 4248/JOURN 7248 Media Strategy and Planning (3 credits)

JOURN 4256/JOURN 7256 Public Relations (3 credits)

JOURN 4268/JOURN 7268 Strategic Communication Practicum: Empower MediaMarketing (3 credits)

JOURN 4138/JOURN 7138 Public Relations Techniques: Events and Promotion (1 credit) (Consent required/Prerequisite: JOURN 4256/JOURN 7256)

JOURN 4140/JOURN 7140 Interactive Techniques: Social Media Strategy (1 credit)