Recommended Elective Coursework
Students who plan a career in public relations should select elective courses that provide a solid foundational knowledge of the tools used in public relations as well as courses that help improve writing ability and grammar skills. The two highly suggested electives will help public relations students in these two areas. Other electives can be chosen based on interests. For instance, a student who wants to be a public relations account executive should consider taking Management of Strategic Communication, while someone interested in planning and executing social media strategy as a public relations tactic might take Social Media Strategy and Social Media Content.
Note: A course summary and a sample syllabus are available by clicking on the course name. If consent is required for a course, instructions for requesting consent are outlined within each individual course summary. Courses that have prerequisites beyond the three core Strategic Communication courses also are detailed within each course description.
Highly Suggested Electives
JOURN 4256/JOURN 7256 Public Relations (3 credits) Suggested for second semester of program.
JOURN 4270/JOURN 7270 Public Relations Writing(3 credits) (Consent required/Prerequisite: JOURN 4256/JOURN 7256) Suggested for third semester of program. Because of course workload, it is best not to take it the same semester as JOURN 4970 Strategic Campaigns.
Additional Electives to Consider:
JOURN 4250/JOURN 7250 Management of Strategic Communication (3 credits) (Consent required) Because of course workload, it is best not to take this course the same semester as JOURN 4270 Public Relations Writing.
JOURN 4138/JOURN 7138 Public Relations Techniques: Events and Promotion (1 credit) (Consent required/Prerequisite: JOURN 4256/JOURN 7256)
JOURN 4138/JOURN 7138 Public Relations Techniques: Strategic PR Presentation Techniques (1 credit) Note: This course is not offered every semester.
JOURN 4138/JOURN 7138 Public Relations Techniques: How To Start and Run a PR Agency (1 credit) Note: This course is not offered every semester.
JOURN 4140/JOURN 7140 Interactive Techniques: Social Media Strategy (1 credit)
JOURN 4146/JOURN 7146 Strategic Communication Techniques: Introduction to Promotional Video (1 credit)
JOURN 4146/JOURN 7146 Strategic Communication Techniques: Advanced Promotional Video (1 credit)
JOURN 4400 News Editing (1 credit) Recommended to hone grammar skills and Associated Press style knowledge.
JOURN 4406 Advanced News Editing (3 credits) Recommended to hone grammar skills and Associated Press style knowledge and to improve overall writing ability. JOURN 4400 is NOT required to take this course.