MOJO Ad celebrated the accomplishments of spring on May 5 at the semi-annual Hello/Goodbye event, welcoming in the new staff and announcing the new client for the 2016-17 academic year.

This semester’s Hello/Goodbye party used the comedy film “Dodgeball” as the inspiration for its theme. Current and incoming staffers dressed in their best athletic gear to recount the semester’s events before hitting up Francis Quadrangle for a dodgeball tournament. Team Polaris (pictured above) created the winning campaign for BENGAY, the client for the spring semester.

The 33 new MOJO Ad staffers will return in the fall to work on various projects, including the State of the YAYA report, 2017 Strategic Communication Career Fair and promotion of the MOJO Ad brand, along with a national campaign targeted at the 18-to-24-year-old YAYA audience for their new client Ocean Spray.

“The students are what makes MOJO Ad special,” said Jon Stemmle, associate professor of Strategic Communication and co-director of MOJO Ad. “Our new staff is the largest ever and we’ll need every single one of them to be at the top of their game for projects like State of the YAYA and the Ocean Spray client project. I think both the staff and professors alike are looking forward to getting started and are already brainstorming ideas.”

Strategic Communication students making up the new MOJO Ad staff are:

Kevin Ackermann, Graphic Designer

Kylie Bixby, Media Planner

Julia Brun, PR Account Executive

Nikki Caldwell, Account Executive

Clayton Conness, Account Executive

Breckyn Crocker, Media Planner

Macyn Gillespie, Copywriter

Samantha Huston, Art Director

Rosie Hutchison, Copywriter

Madeline Jones, Account Planner

Laurel Kasten, Graphic Designer

Kristi LaRue, Graphic Designer

Jamie Lazaroff, Account Planner

Miranda Lee, PR Account Executive

Derrick Lin, Digital Strategist

Amanda Manno, Video/Producer

Rachel Moore, Content Manager

Jalen Mosby, Digital Strategist

Jillian Mullin, Art Director

Bradley Nachtrieb, Video/Producer

Abigail Narishkin, Content Manager

Brianna Olson, Copywriter

Jackie Olson, Account Planner

Jacob Renie, Researcher

Hailey Rutledge, Digital Strategist

Maris Smith, Researcher

Zach Stoner, Video/Producer

Hannah Tinnin, Content Manager

Faith Vickery, Media Planner

Michael Wang, Researcher

Marta Witko, PR Account Executive

Mara Worley, Account Executive

Claire Zou, Graphic Designer

MOJO Ad is a student-staffed, professional services advertising agency based in the Missouri School of Journalism. The students are specialists in all things young, specifically 18- to 24-year-olds, the youth and young adult (YAYA) market.