Strategic Communication

Where you can make a career out of what you love.


If you’re considering studying the dynamic, fast–paced world of strategic communication, you’ve come to the right place. Students of the renowned Missouri School of Journalism explore the world of advertising and public relations, examining why and how strategic communication works within these industries. But they don’t just study it in the classroom. They experience it through the Missouri Method — solving real-world problems, working with real clients and learning not only from faculty but also from leading industry professionals.

When you choose to study strategic communication at the Missouri School of Journalism, you experience a program that challenges you to perform at a high level. Our rigorous course work means our students graduate with the skills and knowledge to work at the world’s top agencies, PR firms, corporations and nonprofits.

Students who study with us have a wide range of interests. Some enjoy expressing thoughts and ideas creatively through writing, design or videos. Others thrive on conducting research, gathering all the facts and data, then analyzing the information to arrive at a strategic solution to a problem. Many are gifted as communicators, in the art of persuasion and in their ability to lead teams toward a common goal. And most all of them share a fascination with consumers and brands or causes, and the relationship between the two.


Because of their varied interests, students appreciate that we offer courses within numerous interest areas to prepare them for a variety of careers in the agency and corporate communication world. At the same time, students are given flexibility to design a personalized curriculum that allows them to explore specialized interests like sports marketing. Through more than 30 course offerings, an optional global studies program and our Missouri Method capstone courses that have students working for real-world clients, our students leave Mizzou with the ability to add value to their organization from Day One. It’s the reason our students are recruited by top agencies, corporations and not-for-profits worldwide.